GIF's have very quickly become very popular on the internet. They're amazing especially for today's generation since we rate things based on the speed at which they are delivered. A GIF is a clip that loops for a few seconds, and it holds the audience's attention for as long as it needs to before they move on the next one. This way if the viewer missed anything, they can go back and view it again.
GIF's may hold the attention of the viewer for short periods of time and quickly move on but the same can be said about a painting at a museum. Unless it's a work of art that really speaks to the viewer, they will not be interested in observing it closer.
GIF's tend to focus on the movement of what is occurring in that specific scene. Because there is no audio attached to a GIF, there is no dialogue or background noise that will distract the viewer from the actual actions going on in the GIF. The creator of the GIF can focus on the visual aspect of it.
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